• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

This BSc Consumer Behaviour and Marketing course enables you to understand how consumers think, and how this is essential to marketing and the formulation of policy.

It was one of the first of its kind in the UK, bringing together the disciplines of consumer behaviour, business and marketing, applied psychology and applied economics. You will be taught by specialists, including strong collaborations with staff from Henley Business School.

Placement

If you would like to complete a one-year placement between the second and final year, either in the UK or abroad, our BSc Consumer Behaviour and Marketing with Placement Year degree is for you. Organisations are increasingly looking to employ graduates with a comprehensive set of relevant knowledge and skills and this course offers an ideal opportunity to gain or build on existing experience. Recent students have undertaken placements with companies such as BMW, Microsoft, Disney, L’Oréal and Sams

Career

This degree can lead to jobs in consumer marketing, branding, advertising and communications, customer services, public relations and market research sectors. Potential employers include business consultancy and market research agencies, advertising and media companies, multinational/domestic food manufacturing companies, automotive companies, mobile telecommunications, beauty and personal products companies, financial institutions, retailers of all types, trade and consumer organisations, food industry organisations, government/civil service/trade bodies, and health and social services. Employers of our graduates include Mars, Waitrose, Microsoft, Mercedes, Unilever and Disney.

所属院系

进入哪个院系学习？ School of Agriculture, Policy and Development

中国学生入学要求

为来自中国的学生设计 Excluding General Studies

课程信息

学制：全日制(4 年)

学费：£20,830.00 (¥ 186,374) /年

开学时间：2022十月

申请截止日期：

留学地点：Main SiteRoom 208,Pepper Lane,Reading,Wokingham,RG6 6AH, England