• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？ We live in a consumer-driven society. This BSc Consumer Behaviour and Marketing course enables you to understand how consumers think, and how this is essential to marketing and the formulation of policy.It was one of the first of its kind in the UK, bringing together the disciplines of consumer behaviour, business and marketing, applied psychology and applied economics. You will be taught by world-leading specialists, including strong collaborations with staff from the departments of Psychology, Food and Nutritional Sciences and Henley Buisness School. While you study, you will have the opportunity to gain insights from outside speakers from industry.The University of Reading is ranked 16th in the UK for Marketing (Complete University Guide, 2020). While you study, you will have the opportunity to gain insights from outside speakers from industry.An important part of the degree is a consumer-based market research project. You will work in groups alongside a real-life commercial or public sector client to develop a research proposal to address their business challenges. You will also work on a large-scale individual project conducting applied research.In the final year, your dissertation enables you to study an area that you’re passionate about. Recent dissertations have discussed consumer behaviour and marketing in relation to brands, globalisation, sport, viral advertising, gender, binge drinking, computer games, cosmetics, fashion, product placement, technology and food.This programme comprises of a foundation year (Part 0) provided through the International Foundation Programme (IFP) which provides access to higher education in Britain to international students who do not possess the normal entry requirements of GCE Advanced level qualifications or the equivalent. Through the part 0 you will be equipped with subject specific and general study skills which will enable you to cope with the demands of undergraduate study. This is achieved through the provision of high quality teaching which is sympathetic to the needs of students from a wide range of educational backgrounds

所属院系

进入哪个院系学习？ School of Agriculture, Policy and Development

中国学生入学要求

为来自中国的学生设计 Excluding General Studies

课程信息

学制：全日制(4 年)

学费：£20,830.00 (¥ 186,374) /年

开学时间：2022十月

申请截止日期：

留学地点：Main SiteRoom 208,Pepper Lane,Reading,Wokingham,RG6 6AH, England