• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

This BSc Consumer Behaviour and Marketing course enables you to understand how consumers think, and how this is essential to marketing and the formulation of policy.

It was one of the first of its kind in the UK, bringing together the disciplines of consumer behaviour, business and marketing, applied psychology and applied economics. You will be taught by specialists, including strong collaborations with staff from Henley Business School. The University of Reading is ranked 16th in the UK for Marketing (Complete University Guide, 2020). While you study, you will have the opportunity to gain insights from outside speakers from industry. An important part of the degree is a consumer-based market research project. You will work in groups alongside a real-life commercial or public sector client to develop a research proposal to address their business challenges.

Career

This degree can lead to jobs in consumer marketing, branding, advertising and communications, customer services, public relations and market research sectors. Potential employers include business consultancy and market research agencies, advertising and media companies, multinational/domestic food manufacturing companies, automotive companies, mobile telecommunications, beauty and personal products companies, financial institutions, retailers of all types, trade and consumer organisations, food industry organisations, government/civil service/trade bodies, and health and social services. Employers of our graduates include Mars, Waitrose, Microsoft, Mercedes, Unilever and Disney.

所属院系

进入哪个院系学习？ School of Agriculture, Policy and Development

中国学生入学要求

为来自中国的学生设计 Excluding General Studies

课程信息

学制：全日制(3 年)

学费：£20,830.00 (¥ 186,374) /年

开学时间：2022十月

申请截止日期：

留学地点：Main SiteRoom 208,Pepper Lane,Reading,Wokingham,RG6 6AH, England