• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Overview

This Master’s degree is designed to equip you with an understanding of the strategies and practices used in international marketing. In addition, you’ll learn analysis of the global marketing environment, different cultures and behaviours, marketing opportunities and strategy options.

Through these postgraduate studies you will critically assess the marketing strategies adopted by a range of global and small enterprises and offer solutions. The added complexity of trading across borders digitally is also featured in this very popular programme.

How we assess you

You will learn and be assessed through a wide variety of teaching methods depending on your chosen postgraduate course. These include online materials, guest lectures, group assignments, case studies, field visits, dealing room simulations, presentations, applied projects, consultancy work and examinations. On average examinations of core modules form between 15 - 50% of the assessed work. The remaining comes from coursework, including a written dissertation or project depending on your chosen programme.

Continuing your career

As more organisations operate internationally, the skills and insights provided by this degree equip you for success. You will be equipped to take on roles in marketing, global brand management, market insight and strategic consultancy.

所属院系

进入哪个院系学习？ Business and Management

中国学生入学要求

为来自中国的学生设计 Students need to have 4-year Bachelors degree with weighted average of 70-85%; subject to applicants' graduation universities rankings and the University of Reading programmes' 2:1 or high 2:2 requirements. Please refer the university website for details of the English Language requirements for entry to individual postgraduate degree programmes.

课程信息

学制：全日制(12 个月)

学费：£22,600.00 (¥ 204,076) /年

开学时间：2022九月

申请截止日期：1-Jun-22

留学地点：Henley Business SchoolGreenlands,Henley-On-Thames,RG9 3AU, England