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专业概况
在这里学什么？Overview
This Master’s degree is designed to provide you with a comprehensive understanding of marketing and Marketing Strategy. It also provides you with the opportunity to specialise in a core contemporary aspect of the discipline: Consumer Behaviour.
Through these postgraduate studies you will understand marketing strategies and practices focusing on the consumer. Additionally, you will link this understanding with new marketing opportunities and strategy options. The MSc Marketing (Consumer Marketing) is one of the three pathways available in the MSc Marketing programme. The other pathways are: Digital Marketing; International Marketing.
How we assess you
You will learn and be assessed through a wide variety of teaching methods depending on your chosen postgraduate course. These include online materials, guest lectures, group assignments, case studies, field visits, dealing room simulations, presentations, applied projects, consultancy work and examinations. On average examinations of core modules form between 15 - 50% of the assessed work. The remaining comes from coursework, including a written dissertation or project depending on your chosen programme.
Continuing your career
Our master’s in marketing will develop the skills and give you insights into Consumer Marketing to succeed in the sector. You will be equipped for a career in marketing, global brand management, market insight and strategic consultancy.
所属院系
进入哪个院系学习？ Business and Management中国学生入学要求
为来自中国的学生设计 Students need to have 4-year Bachelors degree with weighted average of 70-85%; subject to applicants' graduation universities rankings and the University of Reading programmes' 2:1 or high 2:2 requirements. Please refer the university website for details of the English Language requirements for entry to individual postgraduate degree programmes.课程信息
学制：全日制(12 个月)
学费：£22,600.00 (¥ 204,076) /年
开学时间：2022九月6日
申请截止日期：1-Jun-22
留学地点：Henley Business SchoolGreenlands,Henley-On-Thames,RG9 3AU, England
