• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Become a powerful 'change agent' - no matter where you work. Carefully designed in partnership with industry leaders, La Trobe's Bachelor of Digital Business gives you the confidence and practical skills you'll need to harness the power of digital disruption.

You'll learn the fundamentals of digital business, including how to unlock the potential of technology and how to use digital platforms to improve business performance. You'll develop a blend of technical and practical business skills across marketing, accounting, economics and technology. And you'll gain valuable insights into how digital technologies are reshaping the contemporary business world.

This practical course will teach you the industry tools you'll need to succeed. Learn from experienced academics and industry leaders, using real-life data and examples. You can also choose to pursue an internship and get valuable, hands-on experience.

Become highly employable across a range of business settings and keep your options open with this versatile degree.

You'll learn:

The principles of digital business

Learn the skills to blend traditional business know-how with digital practices. Create new and improved business models and customer experiences.

Data analytics

Help businesses to make informed decisions using data-driven processes and analytical tools.

The principles of innovation

Learn how to develop an innovation mindset and equip yourself with the business skills to implement effective organisational change.

Digital disruption

Understand how to harness and leverage the power of new digital technologies.

Traditional business knowledge

Study a major or minor and become a well-rounded business graduate.

Career outcomes

Graduate with practical skills, a global perspective and a detailed understanding of complex business environments. As a digital-focused business degree, graduates can find employment in a wide range of sectors and roles, including:

Business, strategy and management consultant

Use your unique blend of business and digital skills to create solutions for operational challenges.

Digital marketing analyst

Develop digital strategies and build channel-wide marketing campaigns.

Digital business solution manager

Help organisations to identify their strengths and weaknesses and develop new digital solutions. You'll also be responsible for implementing change and ensuring operational excellence.

Digital business development manager

Use your excellent soft skills and digital business knowledge to create consensus between stakeholders. Identify new opportunities, create improvements in internal processes and establish new initiatives.

Social media officer

Use your digital business skills to implement a social media strategy. Increase brand awareness, improve marketing efforts and increase sales.

所属院系

进入哪个院系学习？ Department of Business and Management

中国学生入学要求

为来自中国的学生设计 Applicants require completion of equivalent to an Australian Year 12 Senior Secondary Certificate. English Language Requirements: IELTS (Academic): Overall score of 6.0 with no band less than 6.0; TOEFL Paper-based Test - Overall score of 550 with 5 or better in TWE (Test of Written English); TOEFL Internet based (iBT): Overall 64 with 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing, Pearson Test of English (Academic) (PTE): Overall score of 50 with no communicative skill score less than 50, Cambridge Certificate of Advanced English (CAE): 169 with no less than 169 in any component, Cambridge Certificate of Proficiency in English (CPE): 169 with no less than 169 in any component.

课程信息

学制：全日制(3 年)

学费：A$34,200.00 (¥ 170,925) /年

开学时间：2022七月19日, 2022十一月8日

申请截止日期：预计在February 2023

留学地点：La Trobe UniversityMelbourne (Bundoora) Campus,Plenty Road and Kingsbury Drive,LA TROBE UNIVERSITY,Victoria,3086, MELBOURNE, Australia