• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

Marketing

By studying for a degree in Marketing, you will develop skills and knowledge of the key strategic and operational aspects of marketing, and you will gain an awareness of the external marketing environment.

Strategic and operational aspects of marketing include the formulation of marketing strategies, managing the marketing function and its positioning relative to other key business functions, advertising and branding, customer relations management, applications of information technology, and e-marketing.

The external marketing environment encompasses consumer behaviour and consumer psychology, marketing communication, public relations and market research. This course programme also provides coverage across the broader range of business and management subjects, developing knowledge and understanding of organisations, their management and the changing external environment in which they operate.

French

This course will give you advanced skills in the French language, and a broad range of specialised and detailed insights into the culture, society and history that go with it. The course has language at the heart of it, with core modules developing the key oral, aural and written skills every year. These modules also foster cultural awareness, which you will need for your year abroad, and later on, for the world of work. Doing single honours will also allow you to follow a full range of options, which will equip you with extensive knowledge of the heritage and life of the modern French nation, and awareness of the wider Francophone world, at a level which will allow you to consider postgraduate study.

所属院系

中国学生入学要求

课程信息

学制：全日制(4 年)

学费：

开学时间：2022九月27日

申请截止日期：

留学地点：Main SiteBangor University,Bangor, Gwynedd,LL57 2DG, Wales