• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？ Our Marketing course (with Foundation Year) is a four-year course with an integrated foundation year which leads to the same qualification as our three-year honours degree. It has been specifically designed for those wanting to undertake degree-level study but who may not meet the entry requirements or have traditional qualifications.The Foundation Year (Year 0) offers you the chance to expand and strengthen your confidence, skills and knowledge – ensuring that you are well-prepared and qualified to progress into Year 1 of the undergraduate degree.By studying for a degree in Marketing, you will develop skills and knowledge of the key strategic and operational aspects of marketing, and you will gain an awareness of the external marketing environment. Strategic and operational aspects of marketing include the formulation of marketing strategies, managing the marketing function and its positioning relative to other key business functions, advertising and branding, customer relations management, applications of information technology, and e-marketing.The external marketing environment encompasses consumer behaviour and consumer psychology, marketing communication, public relations and market research. This course programme also provides coverage across the broader range of business and management subjects, developing knowledge and understanding of organisations, their management and the changing external environment in which they operate.Graduates of this degree will be eligible for exemptions from some modules of the Chartered Institute of Marketing’s professional qualifications. For further information, please visit the CIM website.INTERNATIONAL STUDENTS:If you are an international student your recommended route of study for this degree is through our International College. Successful completion of Year 0 of the equivalent International programme guarantees entry to Year 1 of the same Bangor University degree programme. Through this route, Year 0 is delivered at Bangor University International College (BUIC) located at the heart of our University Campus and run by our partner, Oxford International Education Group.For more information, visit: www.bangor.ac.uk/buic/

所属院系

进入哪个院系学习？ Bangor Business School

中国学生入学要求

为来自中国的学生设计 English Literature or English Language

课程信息

学制：全日制，含预科阶段(4 年)

学费：

开学时间：2022九月27日

申请截止日期：

留学地点：Main SiteBangor University,Bangor, Gwynedd,LL57 2DG, Wales