• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？ On this course, you will develop skills and knowledge of the key strategic and operational aspects of marketing, and you will gain an awareness of the external marketing environment. Strategic and operational aspects of marketing include the formulation of marketing strategies, managing the marketing function and its positioning relative to other key business functions, advertising and branding, customer relations management, applications of information technology, and e-marketing. The external marketing environment encompasses consumer behaviour and consumer psychology, marketing communication, public relations and market research. This course also provides coverage across the broader range of business and management subjects, developing knowledge and understanding of organisations, their management and the changing external environment in which they operate.

所属院系

进入哪个院系学习？ Bangor Business School

中国学生入学要求

为来自中国的学生设计 English Literature or English Language

课程信息

学制：全日制(3 年)

学费：

开学时间：2022九月27日

申请截止日期：

留学地点：Main SiteBangor University,Bangor, Gwynedd,LL57 2DG, Wales