• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Are you looking for a springboard to work in the rapidly evolving and multifaceted marketing communications industry? With this degree from UC, you’ll develop skills and knowledge in strategic and brand development, media engagement, advertising and cross-platform digital communication. You’ll refine your analytical and problem-solving skills, as well as your understanding of professionalism and social responsibility.

So that you can hit the ground running, you’ll have ongoing exposure to the industry, as well as access to professional internships and training across multi-disciplinary platforms. You’ll graduate with a solid understanding of the consumer and the strategic and creative principles involved in professional marketing communications practice, as well as the skills needed to meet industry demands.

Study a Bachelor of Communication and Media (Marketing Communication) at UC and you will:

align the production of professional marketing communication with industry requirements, standards and global best practice apply professional judgement and knowledge in adapting marketing communication theories, principles and methodologies across diverse social, cultural and organisational contexts.

Career opportunities

Advertising account executive Advertising campaign manager Advertising traffic manager Account coordinator Account planner Brand manager Digital advertising sales manager Digital advertising specialist Events manager Marketing manager Marketing consultant Marketing analyst Product manager Media coordinator Media planner/buyer Art director Illustrator Copywriter Sales agent Social media coordinator Direct marketing coordinator Media analyst Promotions manager Sponsorship coordinator Web analytics consultant Website designer

所属院系

进入哪个院系学习？ Faculty of Arts and Design

中国学生入学要求

为来自中国的学生设计 Applicants must have successful completion of Australian Year 12 qualification or equivalent. International Baccalaureate - 26, 31. IELTS Academic: 6.0 overall with no band below 6.0; TOEFL iBT: Overall score of 60 with: R: 13; L: 12; S: 18; W: 21; Pearson Test of Academic English: 50 with no skill score below 50; Cambridge English Scale: 169 with no sub-score below 169; Occupational English Test: No grade lowers than 'C' in any of the sub-tests.

课程信息

学制：全日制(6 学期)须出席的在线/远程学习(6 学期)

学费：A$28,000.00 (¥ 139,938) /年

开学时间：2022八月2日

申请截止日期：

留学地点：University of Canberra11 Kirinari Street,BRUCE,Australian Capital Territory,2617, CANBERRA, Australia