• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

This course will provide you with a strong foundation of the principles and conceptual frameworks of marketing, as used in both academia and the workplace, within a business context which focuses on economic strategies, financial outcomes and entrepreneurship. You’ll explore a variety of cognitive, technical and communication skills to analyse, review and explore marketing problems, providing innovative solutions for a range of real-world public, private and not-for-profit enterprises.

You’ll study how consumers behave in different settings, and will develop innovative marketing plans for domestic and international frameworks. You’ll also learn how to conduct marketing research and will explore the genre of digital marketing, while gaining skills in negotiation and sales management. This highly practical course centres on using innovative and challenging real-world scenarios for assignment and project work, and you’ll graduate as a confident and experienced marketeer ready for employment across a range of business sectors.

Study a Bachelor of Business (Marketing) at UC and you will:

integrate theory and practice in marketing and articulate the impacts of recent developments within the field critically evaluate a range of core business skills to find solutions to future work challenges in legal, economic and global business environments analyse and apply a range of contemporary approaches to business innovation and organisational change develop experience of professional management in work and organisations, demonstrating creativity and initiative in new situations apply a range of ethical, socially responsible and sustainable solutions in a changing business environment reflect upon levels of personal autonomy and accountability associated with the decision-making process locate and evaluate a range of research frameworks and skills within the field of marketing.

Career opportunities

Marketing manager Advertising account manager Brand manager Social media manager Events manager Marketing consultant Marketing analyst Media analyst Promotions manager Sponsorship manager Web analytics consultant Retail manager Sales manager

所属院系

进入哪个院系学习？ Faculty of Business, Government and Law

中国学生入学要求

为来自中国的学生设计 Applicants must have successful completion of Australian Year 12 qualification or equivalent. International Baccalaureate - 26, 31. IELTS Academic: 6.0 overall with no band below 6.0; TOEFL iBT: Overall score of 60 with: R: 13; L: 12; S: 18; W: 21; Pearson Test of Academic English: 50 with no skill score below 50; Cambridge English Scale: 169 with no sub-score below 169; Occupational English Test: No grade lowers than 'C' in any of the sub-tests.

课程信息

学制：全日制(6 学期)在线/远程学习(6 学期)

学费：A$32,300.00 (¥ 161,429) /年

开学时间：2022八月2日

申请截止日期：

留学地点：University of Canberra11 Kirinari Street,BRUCE,Australian Capital Territory,2617, CANBERRA, Australia