• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

With a B.S. in marketing from UNO, you’ll be ready to enter the fast-paced, creative world of marketing—and make a real difference in how consumers think about your future organization. The study of marketing is the study of connections and behaviors: how people, brands, and businesses interact to create the biggest benefit for everyone involved. It’s an essential field for those who want to succeed in business—or anyone who wants to understand how and why people make decisions.

As you work toward your B.S. in marketing, you’ll learn about the foundational strategic and analytical theories that influence consumer behavior, in both the public and the private sector. You’ll find out how today’s most successful marketers reach their customers, exploring both classic techniques and emerging approaches. And because the one constant in marketing is constant evolution, you’ll learn how to adapt effectively to changing markets and consumer preferences—so you can guide your future organizations forward with confidence.

The B.S. in marketing degree from UNO is designed to prepare you for a successful marketing career in both the private and public sectors, or to enter the most well-respected graduate programs in business and marketing. You’ll master the fundamentals of marketing through both theoretical and hands-on work, and you’ll also dive into focus areas including consumer behavior, strategy development, market research, and more. You’ll also have the opportunity to experience how marketing interacts with larger organizations through the department’s for-credit internship program.

UNO’s Bachelor of Science degree in marketing is a 120-credit-hour program including 39 general education credits, 51 other required credits, and 30 marketing-specific credits.

Career Coaching

As part of the UNO College of Business Administration, all B.S. in marketing students will have total access to our Business Career Coaching Center. This valuable resource offers help to business students and alumni in every stage of their career, from seeking internships to interview prep and personal branding.

Services include:

• One-on-one, individually tailored career coaching sessions
• Resume review
• Mock interviews
• Networking skills development
• Self-branding through social media
• Job-searching techniques
• Business etiquette advice
• Business wardrobe consultation

Sales

所属院系

进入哪个院系学习？ College of Business Administration

中国学生入学要求

为来自中国的学生设计 Students must have a high school qualification and achieved at least a 2.5 core GPA, as calculated by UNO Admissions. English Language Scores: TOEFL 70; IELTS 6.0.

课程信息

学制：全日制(120 学分)

学费：US$14,190.00 (¥ 91,865) /年

开学时间：2022八月16日, 2022一月26日

申请截止日期：15 May 2022, 1 October 2022

留学地点：College of Business AdministrationKirschman Hall, University of New Orleans,2000 Lakeshore Drive,NEW ORLEANS,Louisiana,70148, United States