• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The evolution of digital media has revolutionised the communication industry. The relationship between the public, an organisation and its stakeholders can no longer be managed by one person, through one medium. Launching a communication career today requires a new range of specialised skills, and La Trobe's Master of Strategic Communication has been designed to meet fast changing industry needs.

Develop essential communication skills with core subjects in strategy, media relations and issues management. Balancing work and study is easy with classes held at our City campus on evenings and weekends.

Experience the world of strategic communication first-hand through Work Integrated Learning (WIL). Create media industry contracts with an internship, or work directly with clients in La Trobe's Strategic Communication Agency.

You'll learn:

Political and government communication

Discover the vital role communication plays in the government sector to influence public opinion.

Communication production and delivery

Learn how communication is delivered in the digital era by examining social media, community relations and more.

Modern management and business

Develop skills to take the lead within an organisation or launch your own business.

Research applications in strategic communication

Gain an understanding of how research underpins campaigns.

The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 9.

CAREER OUTCOMES

Careers in the strategic communication are projected to grow to 22,000 by 2023.

Government, not-for profit and community organisations need communication professionals with 21st century skills. Possible career options include:

Government relations advisor

Help organisations manage their relations with government and improve their lobbying.

Public relations officer

Manage the public image of organisations by handling media inquiries, create a positive relationship with all sections of the public.

Social researcher

Research real world issues to create effective campaigns.

所属院系

中国学生入学要求

为来自中国的学生设计 Applicants must have an Australian Bachelor's degree with Honours at H1 or H2A level, or approved international equivalent.If you have Honours at H2B level, or equivalent, you may be considered in some instances. English Language Requirements: IELTS (Academic): Overall score of 6.5 with no band less than 6.0; TOEFL Paper-based Test - Overall score of 575 with 5 or better in TWE (Test of Written English); TOEFL Internet based (iBT): Overall 79 with 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing, Pearson Test of English (Academic) (PTE): Overall score of 58 with no communicative skill score less than 50, Cambridge Certificate of Advanced English (CAE): 176 with no less than 169 in any component, Cambridge Certificate of Proficiency in English (CPE): 176 with no less than 169 in any component.

课程信息

学制：全日制(2 年)

学费：A$32,800.00 (¥ 161,248) /年

开学时间：2022七月26日, 2022二月28日, 2022七月25日

申请截止日期：预计在February 2023

留学地点：City CampusLevels 2,3, and 20, 360 Collins Street,MELBOURNE,Victoria,3000, MELBOURNE, Australia