全国统一学习专线 8:30-21:00
专业概况
在这里学什么？Overview
In today's digital landscape, marketing is a high-demand skill across a range of industries. Health, education, finance, retail, arts and government bodies all have digital presences that needs to develop, implemented and managed. For a career in any industry, a strong foundation in business plus agile and innovative marketing skills will set you up for success.
La Trobe's Bachelor of Business (Marketing) has been designed with direct input from industry to ensure you have the specialized knowledge and solid business foundations employers want. Explore emerging areas such as digital and social marketing, as well as core subjects like digital marketing, consumer behaviour, branding, research and strategic marketing.
Graduate with internationally transferrable skills and be ready for your career in business or marketing.
You'll learn:
Consumer behaviour
Examine how consumers make decisions and implement marketing strategies to increase business performance.
Advertising in the digital age
Explore persuasive online and offline techniques to advertise for customers and organisations, and design outcomes.
Social media and relationship marketing
Discover how social media platforms, digital metrics and analytics and online campaigns are used to reach strategic marketing goals.
Digital brand management
Create content to develop a brand using digital platforms and other strategic tools.
Market research
Gather information about customers, competitors and other stakeholders to better understand their goals and objectives.
Strategic marketing
Build on everything you've learned to develop and deliver an effective marketing plan.
Accounting, economics, finance and business
Gain the foundational knowledge required for a successful business career.
The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 7.
Career Outcomes
Graduates will have the skills and knowledge to find employment in a range of marketing roles, including:
Marketing and promotions manager
Plan, direct and coordinate marketing campaigns and strategies that help businesses grow and advertise their products to consumers.
Marketing research specialist
Study consumer behaviour, market conditions and forecasts to help businesses understand who their customers are and what they want.
Social media marketing manager
Take charge of planning, implementing and managing social media strategy to increase brand awareness and boost company growth.
Product and brand manager
Monitor market trends and manage advertising and marketing activities to ensure the right message is delivered for products and brands.
Professional recognition
The Bachelor of Business (Marketing) is accredited by the Australian Marketing Institute (AMI). Graduates may apply for membership with the AMI. Membership may require an application to the professional body and may have additional or ongoing requirements beyond the completion of the degree. Please contact the relevant professional body for details.
所属院系
进入哪个院系学习？ Department of Business and Management中国学生入学要求
为来自中国的学生设计 Applicants require completion of equivalent to an Australian Year 12 Senior Secondary Certificate. English Language Requirements: IELTS (Academic): Overall score of 6.0 with no band less than 6.0; TOEFL Paper-based Test - Overall score of 550 with 5 or better in TWE (Test of Written English); TOEFL Internet based (iBT): Overall 64 with 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing, Pearson Test of English (Academic) (PTE): Overall score of 50 with no communicative skill score less than 50, Cambridge Certificate of Advanced English (CAE): 169 with no less than 169 in any component, Cambridge Certificate of Proficiency in English (CPE): 169 with no less than 169 in any component.课程信息
学制：全日制(3 年)
学费：A$35,800.00 (¥ 178,921) /年
开学时间：2022七月19日, 2022十一月8日
申请截止日期：预计在February 2023
留学地点：La Trobe UniversityMelbourne (Bundoora) Campus,Plenty Road and Kingsbury Drive,LA TROBE UNIVERSITY,Victoria,3086, MELBOURNE, Australia
