• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

Aberystwyth University's BSc in Marketing/ German is an exciting and dynamic course that combines elements of marketing & consumer behaviour, digital marketing, strategic marketing, planning, psychology, management and human resources. Taught by accredited and renowned marketing experts within the Aberystwyth Business School and the Department of Modern Languages, over the course of the degree you will develop a firm knowledge of external influences on the marketing world and the rapidly changing use of information technology and digital media for marketing purposes.

The BSc in Marketing/ German will allow you to combine the theory of marketing in its respective discipline combined with the opportunity to discover the language, culture and heritage of Germany. This degree from Aberystwyth University will provide you with the attractive linguistic skills that will enable you to excel post University.

Aberystwyth University is an accredited Chartered Institute of Marketing (CIM) Graduate Gateway Centre, which means that you can study towards a professional CIM qualification while studying for a degree, or gain exemptions for certain CIM modules in the future.

Overview

Why study Marketing / German at Aberystwyth University?

• You will gain accreditation from the Chartered Institute of Marketing (CIM);
• You will develop an insight into the world of enterprise;
• You will understand the impact of changes in the business environment e.g. economic events.

You will gain knowledge in the following:

• Digital Marketing;
• Social Media;
• Changes in the regulatory and legal environment;
• Strategic marketing;
• Business strategies;
• German Language and Culture.

On completion of this degree you will possess:

• A broad understanding of management and marketing in practice;
• The ability to communicate in both English and German simultaneously;
• In-depth knowledge of trade and commerce in both the public and private sector;
• A solid grasp in the complexity of management challenges and the combined impact of the economic, financial, human and legal issues that leaders encounter;
• On successful completion of this degree you can apply for 50% exemption from the professional CIM Diplomas.

所属院系

中国学生入学要求

课程信息

学制：全日制含国外学习机会(4 年)

学费：£13,600.00 (¥ 121,685) /年

开学时间：2022九月27日

申请截止日期：

留学地点：Main Site (Aberystwyth)Penglais Campus,Penglais Road,Aberystwyth,Ceredigion,SY23 3DD, Wales