• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

Choosing to study the Digital Marketing degree at Aberystwyth Business School (ABS) ensures you will gain cutting edge skills in disciplines such as Customer Acquisition, Analytics, eCommerce strategy, Digital (Website) Development and Programming, Content Marketing, Digital CRM, Digital Communications (including Social Media Marketing), Digital Promotion and User Experience. Areas that are taught to you by industry practitioners and experienced academics aware of the precise and high demand for technical and market proficient graduates this subject coverage provides.

Why study BSc Digital Marketing at Aberystwyth University?

Digital Marketing is now fully integrated across all marketing disciplines and it is established by contemporary theory and practice that is professionally applied to business and consumer audiences. The Digital Marketing degree at ABS ensures you fully understand the key models, frameworks, and methodologies inherent in this discipline and allows you to understand and synergise your learning to be applicable for the contemporary issues and challenges of the discipline.

In addition to the dynamic and vibrant subject material learned in the Digital Marketing degree our particular focus is to ensure content and learning outcomes address the contemporary skills shortage areas in the marketing industry which drive much of the graduate employment opportunities. Alongside the directly applicable skills outlined above you will also develop broader employability skills/competences that include innovative thinking, creative problem solving, experimental based approaches, team working, and audience centricity.

What will I learn?

The breakdown below will provide you with an illustration of what you may study during the three-year degree scheme.

ufeffDuring the first year of this course, you will have the opportunity to study from the range of modules including:

• Marketing Principles and Contemporary Practice
• Web Design
• Information Security
• Data Analytics
• Fundamentals of Management and Business
• Understanding the Economy
• Fundamentals of Accounting and Finance.

During the second year, you will study the following:

• Web Design and the User Interface
• Programming for the Web
• Consumer and Buyer Behaviour
• Applied Brand Management
• Digital Research Methods
• Marketing Management.

In your third and final year, the range of modules available will be as follows:

• Digital Marketing (Strategy)
• Digital Marketing Communications
• Digital Analytics
• Digital Marketing Dissertation
• Strategic Leadership.

Employability

Early career opportunities for Marketing graduates are heavily focussed in the digital domain. Digital Marketers innovate and shape business in a variety of ways and as a career choice the marketing profession remains diverse and financially rewarding. Recent graduates have gained employment in Acorn Digital (Shanghai), TravelPerk (Barcelona), Next, The Drum (London), McGregor Boyall (Manchester), Reckitt Benckiser, EE, and Aegis Network (London).

所属院系

中国学生入学要求

课程信息

学制：全日制(3 年)

学费：£13,600.00 (¥ 121,685) /年

开学时间：2022九月27日

申请截止日期：

留学地点：Main Site (Aberystwyth)Penglais Campus,Penglais Road,Aberystwyth,Ceredigion,SY23 3DD, Wales