• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Build a solid foundation for your career through knowledge of marketing fundamentals and a variety of hands-on experiences, in the classroom and in the field. As a marketing major, you'll explore all phases of marketing and distributing products and services throughout the global economy—with a focus on understanding consumers and acquiring information for decision-making.

Learn how to: identify potential markets; develop marketing and pricing strategies; estimate the demand for products and services; integrate e-commerce and social media into marketing strategies; conduct primary and secondary marketing research; lead marketing communications and sales presentations; perform statistical analyses.

Our graduates are well prepared for careers as marketing directors, public relations and advertising managers, research analysts, sales managers, and directors of marketing communications.

Marketing major

Our curriculum emphasizes knowledge and competence in marketing that will enable you to succeed in your career. Courses are oriented toward problem-solving and management decision-making. You'll be ready to: evaluate an organization's objectives; analyze internal and external environments; create effective marketing strategies and tactics.

For the BS in marketing, you'll complete total 120 credit hours, consisting of University Studies courses, business foundation courses and accounting courses.

UMassD advantages

Gain hands-on work experience through Charlton's internship programs; Work directly with clients on a range of projects at our Center for Marketing Research; Consult with faculty and career advisors to identify where you want to go in your career—and how to get there; Put your knowledge into action with student organizations such as DECA.

所属院系

进入哪个院系学习？ Charlton College of Business

中国学生入学要求

为来自中国的学生设计 Students must have a secondary and/or post-secondary sealed official transcript. All non-native speakers of English must demonstrate English language proficiency and are required to submit TOEFL (79), IELTS (6.5) or PTE (53) scores.

课程信息

学制：全日制(120 学分)在线/远程学习(120 学分)

学费：US$30,673.00 (¥ 198,574) /年

开学时间：2022九月1日, 2022十二月27日, 2022一月18日

申请截止日期：

留学地点：Charlton College of Business285 Old Westport Road,DARTMOUTH,Massachusetts,02747, United States