• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

This is a bachelor of science course, reflecting its highly practical, evidence-based approach to preparing for a career managing marketing strategy in a globalised context.

This exciting and contemporary course is focused on data and analytics, offering a set of career-ready practical skills which are very much in demand from employers around the world. You’ll become confident at gathering, interpreting and presenting data to support strategic planning and decision-making, using research, statistics and modelling to help you.

Studying here in the heart of the City of London, you’ll cover essential marketing theory before quickly moving on to its application in the global marketplace. You’ll be closely connected to business, with opportunities to do a year’s work placement and/or a term’s internship and to enjoy field trips, guest lectures, and live projects with clients.

Career prospects

This commercially astute and digitally aware course could propel you into an exciting marketing management career anywhere in the world.

When you graduate, you’ll face a huge range of options. Marketing careers can also develop into more general leadership roles, so our focus on strategy and evidence-based decision-making could serve you well in building a broader career.

Your CV should appeal to employers, thanks to our focus on practical skills and commercial acumen. You’ll understand the role of marketing in diverse organisations; you’ll be equipped to contribute to the work of global brands; and you’ll have a strong grasp of the importance of ethical behaviour in globalised marketing practice.

The optional placement and internship could play an important role in developing your confidence, resilience and networking skills. The entrepreneurial skills you’ll learn will also prepare you for self-employment, if that’s what you choose to do.

所属院系

进入哪个院系学习？ Business Studies

中国学生入学要求

为来自中国的学生设计 Students need to have SH2/Senior High 3 with 60% or above.

课程信息

学制：全日制(3 年)全日制(4 年)

学费：£13,900.00 (¥ 124,369) /年

开学时间：预计在九月 2022

申请截止日期：

留学地点：Coventry University London109-117, Middlesex Street,London,E1 7JF, England