• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The Department of Communication Studies offers a program of study leading to the Master of Arts degree in Integrated Marketing Communication (IMC). The program emphasizes four areas relating to IMC; (1) praxis, or theory-informed action; (2) communication and rhetoric; (3) research and (4) ethics. The program prepares students for careers in IMC in areas such as advertising, public relations, social media management, branding and marketing communication, public information and strategic communication, and event and experiential marketing. In addition, the program will prepare students who wish to pursue a Ph.D. in IMC or communication studies.

Degree Requirements (30 total credit hours)

The M.A. in Integrated Marketing Communication program requires a minimum of 30 credit hours of graduate study, for both the thesis and non-thesis options.

At least 24 credit hours must be completed in residence at UNCW; a maximum of six credit hours may be transferred from another regionally accredited institution. Grades on transfer work must be equivalent to a “B” or better.

Students must complete the program within five years of the date of first registration for graduate study.

Course Requirements (30 credit hours)

The M.A. in IMC is an online, accelerated program (OAP). Courses are offered in 7-week terms six times per calendar year. Sequence of courses is predetermined and can be changed only with the permission of the graduate coordinator.

COM 531 - Integrated Marketing Communication and the Strategic Mindset Credit Hours: 3

COM 500 - Mixed Research Methods for Integrated Marketing Communication I Credit Hours: 3

COM 532 - Critical Issues in Integrated Marketing Communication Credit Hours: 3

COM 533 - Organizational Culture, Identity and Brand Credit Hours: 3

COM 534 - Communication Ethics and Integrated Marketing Communication Credit Hours: 3

COM 535 - Integrated Marketing Communication: Diversity and Inclusion Credit Hours: 3

COM 536 - Digital Storytelling and Integrated Marketing Communication Credit Hours: 3

COM 502 - Mixed Research Methods for Integrated Marketing Communication II Credit Hours: 3 OR

COM 537 - Crisis Communication & Integrated Marketing Communication Credit Hours: 3

COM 539 - Integrated Marketing Communication Summer Residency Credit Hours: 3

COM 590 - Integrated Marketing Communication Graduate Capstone Credit Hours: 3

The summer residency opportunity is six weeks online and one week on campus at UNCW. Exceptions are granted with the permission of the graduate coordinator and department chair.

所属院系

进入哪个院系学习？ College of Arts and Sciences

中国学生入学要求

为来自中国的学生设计 To be eligible for admission for graduate study at the University of North Carolina Wilmington applicants must: Regionally Accredited Bachelor's Degree: Hold a bachelor's degree from a regionally accredited college or university in this country or its equivalent. Minimum Score Requirement: TOEFL - 79; IELTS (GENERAL) - 6.5 for acceptance, 7.0 for TA consideration.

课程信息

学制：在线/远程学习(30 学分)

学费：US$29,607.00 (¥ 188,357) /年

开学时间：2022六月7日, 2022八月31日

申请截止日期：预计在May 2022

留学地点：