• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Overview

This programme will guide you to the forefront of consumer-centred business philosophy and prepare you to lead in an ever-competitive and complex world. Whether you work for a global organisation, SME or non-profit organisation, we aim to provide you with an experience that will encourage new and innovative understanding of the consumer-led markets that organisations work in. This degree is suitable for graduates from both business and non-business backgrounds and was designed to transform graduates from all undergraduate backgrounds into competent consumer-centred professionals. It includes theoretical and practical components and aims to raise your visibility with an array of external organisations.

Career

Your MSc Consumer Behaviour degree will prepare you for work in marketing, communication and marketing research. The programme is also relevant if you’re interested in a career in public health and understanding consumer choices. A wide variety of visiting speakers and field trips means you’ll have many opportunities for networking, while competitive internships, placements, and research dissertations provide opportunities to showcase your skills, undertake field research, or link with organisations in the development sector.

所属院系

进入哪个院系学习？ School of Agriculture, Policy and Development

中国学生入学要求

为来自中国的学生设计 Students need to have 4-year Bachelors degree with weighted average of 70-85%; subject to applicants' graduation universities rankings and the University of Reading programmes' 2:1 or high 2:2 requirements. Please refer the university website for details of the English Language requirements for entry to individual postgraduate degree programmes.

课程信息

学制：全日制(12 个月)

学费：£17,100.00 (¥ 154,411) /年

开学时间：2022九月27日

申请截止日期：1-Jun-22

留学地点：University of ReadingWhiteknights House,PO Box 217,Reading,Wokingham,RG6 6AH, England