• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

About This Course

This programme is accredited by the Chartered Management Institute (CMI). Students of this programme will graduate with the dual award of a Bangor University Masters and a Level 7 Diploma in Strategic Management and Leadership.

Graduates of this degree will be eligible for exemptions from some modules of the Chartered Institute of Marketing’s professional qualifications.

This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.

The programme will also develop students’ knowledge and skills across a broader range of business and management subjects, including organisations, their management and the changing external environment in which they operate and develop students’ ability to take a strategic overview of business and organisational issues.

An important objective is to provide relevant analytical training in the latest strategic, managerial and industrial developments in Marketing both the public and private sectors. We look at marketing at local, national and global levels developing skills in strategic analysis, problem-solving and decision making.

The programme will prepare students for a career in marketing or in business and management. Students may choose to undertake a dissertation in a business or marketing topic. The BangorBusinessSchool has a Chartered Institute of Marketing student chapter which enables our students to become involved in real life issues and enjoy hands-on experience of Marketing.

What will you study on this course?

This course explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.

所属院系

进入哪个院系学习？ Bangor Business School

中国学生入学要求

为来自中国的学生设计 Bachelor degree with minimum of 65% from a recognised university in China (211 university) OR Bachelor degree with minimum of 70% from a recognised university in China (non 211 university). Mature students will be considered on a case by case basis. If you do not meet the requirements for entry onto a Masters Degree in Bangor Business School then we can consider you for entry onto International Incorporated Masters. IELTS 6.0 (5.5) or equivalent. Some courses have higher English Language Requirements.

课程信息

学制：全日制(1 年)

学费：

开学时间：2022九月

申请截止日期：

留学地点：Bangor UniversityBangor (Wales),LL57 2DG, Wales