• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The MSc in International Business and Marketing provides a broad range of theoretical and practical knowledge and skills that will underpin a future career in international marketing or business management. The programme provides a thorough academic understanding of management theories and methods, with a strong emphasis on marketing strategy and management.

Overview

As a student on the MSc in International Business and Marketing, you will study international strategy and financial management. The programme includes coverage of human resource management and organizational behaviour. You will also study, in depth, key concepts, mechanisms and issues in transnational commercial law. The marketing specialism in this programme examines the theories, concepts and techniques of global and international marketing, including motives for international expansion, market selection and entry, management of communications and customer relations in international markets, and international branding.

You will examine the forces that shape the international business environment and its impact on the operations and strategic outlook of international companies. The programme also covers the institutional structure of the international economy and examines how trade and financial flows are supported by international economic institutions. Throughout the programme, you will apply your learning to contemporary case studies in international business and international marketing.

所属院系

进入哪个院系学习？ Aberystwyth Business School

中国学生入学要求

为来自中国的学生设计 Academic Requirements: Tier 1: Bachelors from 985/211 University in China; A good BA (Honours) Degree in closely related discipline with 70%. Other discipline with 80% above may be considered. Work experience and portfolio may be required depending on subject. Tier 2: Bachelors from Non 985/211 University in China: A good BA (Honours) Degree with 70-75%. Depending on subject. Portfolio may be required depending on subject. Overall6.0-7.0 depending on subject with minimum 5.5-7.0 in each component.

课程信息

学制：全日制(1 年)

学费：£15,200.00 (¥ 137,254) /年

开学时间：2022九月20日

申请截止日期：

留学地点：Aberystwyth UniversityPenglais,Aberystwyth,United Kingdom,SY23 3FL, Wales