• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Our Marketing (International Marketing) MSc is designed for those seeking to develop their knowledge of global and multi-cultural marketing – positioning you for a career in a multinational organisation.

On the course, you will learn both theory and practice of international marketing at an advanced level, providing you with an in-depth, critical understanding of research methodologies, and marketing planning and strategy.

You will examine how cultural differences, new technologies and the rapid emergence of economies such as Brazil, Russia, China and India create both opportunities and challenges.

You will gain practical experience from live projects, critically analysing and developing strategies for real clients. This commercial marketing experience will give you a head start when entering the jobs market.

This course is part of our Marketing MSc programme. All students complete the same core modules, then from the end of your first term you can tailor your course with specialisms and option modules.

Marketing MSc Marketing (Digital Marketing) MSc Marketing (Social Marketing) MSc Marketing (Branding and Communications) MSc.

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

All of our Marketing MSc courses share six core modules. This specialist route includes one subject-specific module (International Marketing), but also shares a range of option modules which enable you to tailor the course to your interests and career aspirations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Career prospects

A Marketing (International Marketing) MSc from Brighton Business School will help you to specialise and stand out in today's competitive job market. It will equip you with both the theoretical knowledge and practical skills necessary for a successful career.

The course has been designed for people wanting a successful and rewarding career in sectors such as:

advertising branding communications creative and design digital marketing direct marketing event management market research marketing (general) media product marketing public relations sales.

The course is ideal preparation for continuing your study at MPhil or PhD level or working as a professional researcher in marketing.

Students can exit with PGDip & PGCert.

所属院系

进入哪个院系学习？ Brighton Business School

中国学生入学要求

为来自中国的学生设计 We require applicants to hold a four-year bachelor degree OR a master degree with an overall grade of 60–70%, subject to admissions assessment. Minimum English language requirements: IELTS 6.0 (min 5.5 in all components).

课程信息

学制：全日制(2 年)全日制(1 年)

学费：£15,300.00 (¥ 138,157) /年

开学时间：2022九月

申请截止日期：

留学地点：Moulsecoomb CampusLewes Road,Brighton,Brighton and Hove,BN2 4GA, England