• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Available Emphasis Areas: Advertising – Emphasis; Merchandising – Emphasis; Public Relations – Emphasis.

This bachelor of science degree in Strategic Communication offers a strong core of advertising, public relations, and communication courses, to engage students in a variety of professional communication environments. Students may pursue one of three emphases to allow deeper skill mastery in advertising, merchandising, and public relations.

Careers

Prepare yourself for a career in communication - learn to craft effective advertising, nurture productive relationships between organizations and important publics, and bridge the gap between buyers and sellers in the world of merchandising. Research shows that many communication professionals commonly move between advertising, merchandising, and public relations throughout their careers. The Bachelor of Science in Strategic Communication will engage you in a broad portfolio of courses to give you flexibility and increase your competitive edge in today's job market.

The 24-hour core presents a strong foundation that includes advertising, communication, and public relations classes. You will then specialize in one of three areas by choosing an emphasis from advertising, merchandising or public relations of most interest to you. Throughout your coursework you will develop essential skills sought after in the workplace, including critical thinking, design, media (including online engagement), oral communication, and written communication.

Career opportunities that might be pursued: Advertising - Account management, Client services, Marketing, Promotion; Merchandising - Buying, Retail management; Public Relations - Media relations, Communication officer for non-profit, For-profit and governmental agencies.

With further education, one of these paths is possible: Advertising manager; Communications director; Public information officer; Publisher; University professor; Attorney.

AdvertisingMerchandisingPublic Relations

所属院系

进入哪个院系学习？ College of Social and Behavioral Sciences

中国学生入学要求

为来自中国的学生设计 A student must have a secondary (high school) and post-secondary/university education, as well as any vocational with a minimum of a 2.5 grade point average (GPA) for first-year and transfer students. English Proficiency: TOEFL - 70 IBT; IELTS – 6; Pearson Test of English - 56.

课程信息

学制：全日制(AT LEAST 120 UNITS OF CREDIT)

学费：US$25,396.00 (¥ 164,411) /年

开学时间：预计在一月 2022

申请截止日期：

留学地点：Northern Arizona UniversityFlagstaff Campus,FLAGSTAFF,Arizona,86011, United States