• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Marketing is a societal process and a set of organizational functions for creating, communicating, and delivering value to customers and for managing relationships in ways to benefit local and global stakeholders. Marketing majors are employed in a wide variety of industries and governmental agencies where understanding and managing customer relationships are critical. Students find jobs in market research, advertising, public relations, professional selling, non-profit marketing, product management, retailing, and brand management. Students may choose among 2 concentrations (15 credit hours) in the marketing major.

Marketing courses are designed so that students acquire skills in how to gather, manage, and use information; how to analyze customers; and how to develop marketing strategy and design a marketing mix. At the same time, students gain skills in ethical decision-making, developing creative solutions to solve problems, communicating effectively, and working in teams. They also learn how to form intelligent judgments and opinions relating to economic, social, and environmental factors which vitally affect every day living for both present and future generations.

Professional Selling

The Professional Selling concentration prepares students to manage business clients of for-profit and nonprofit organizations. Specifically, this concentration provides business students with coursework and opportunities to equip themselves with essential knowledge and skills required to begin professional careers in sales.

所属院系

进入哪个院系学习？ College of Business

中国学生入学要求

为来自中国的学生设计 Applicants must have a cumulative, unweighted high school GPA of 3.0 (on a 4.0 scale). English Language Requirements: Min. score 71 for iBT/ 6.0 IELTS / 105 Duolingo.

课程信息

学制：全日制(4 年)

学费：US$18,090.00 (¥ 117,113) /年

开学时间：2022八月23日

申请截止日期：1-Jun-22

留学地点：College of BusinessDepartment 3275 , 1000 E. University Avenue,LARAMIE,Wyoming,82071, United States