• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Founded in 1936, the School of Journalism and Mass Communications is the largest school of its kind in Northern California. In 2012, the journalism program was ranked among the top two in California, and the top 50 in the U.S. It is also nationally accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC). We offer undergraduate degrees in advertising, convergence journalism and public relations, and a master's degree in mass communications. Timely, ethical and responsible visual storytelling utilizing new technologies is the focus in all our degree programs. We offer students access to scholarships, regional and global internships, and competitive prizes unavailable to students in non-accredited programs. Our faculty are experienced multimedia journalists, photographers, writers, graphics designers and advertising, public relations, and social media executives. Our graduates have won six Pulitzer Prizes and excelled in careers as online content producers, publishers, editors, news directors, and communication executives.

Core Courses

ADV 091. Introduction to Advertising

ADV 121. Strategic Planning/Communications

ADV 128. Integrated Marketing Communications (IMC)

ADV 129. Advertising Campaign Planning and Management

MCOM 199 substitutes for MCOM 111 and ADV 129 by invitation.

MCOM 070. Visual Communication for Modern Media

MCOM 100W. Writing Workshop: Mass Communications

MCOM 104. Introduction to Mass Communications Research

MCOM 111. Internship

MCOM 170. Strategic Social Media & Digital Marketing

所属院系

进入哪个院系学习？ College of Humanities and the Arts

中国学生入学要求

为来自中国的学生设计 Students should have earn a minimum of a 3.0 grade point average (GPA) or an average of "B" grades and Successfully complete three years of college preparatory mathematics with a minimum grade of "C-" or better. English Language requirements: Test of English as a Foreign Language (TOEFL) IBT score 61; Paper based score 500; IELTS score 6.0; PTE academic score 44.

课程信息

学制：全日制(4 年)

学费：

开学时间：预计在八月 2022

申请截止日期：预计在April 2023

留学地点：College of Humanities and the ArtsWashington Square Hall 120,SAN JOSE,California,95192, United States