• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Strategize and communicate effectively

Design, develop and deliver effective communications with a master’s in strategic communication. Dive deeply into brand and reputation management with courses in branding, integrated marketing, investor relations, crisis communications, licensing law, funding and evaluating programs, and more.

Designed for in-house and agency professionals, this strategic communication program goes beyond the basics by dissecting successful campaigns and training students to be effective communicators.

What you’ll learn in the strategic communication program

• Manage corporate reputation and integrated marketing programs
• Establish strategic priorities and set mission-driven objectives
• Analyze marketing data and evaluate program effectiveness

Career opportunities

Prepare for a successful career in a variety of fields with a master's in strategic communication.

A strategic communication degree provides practical training focused on the essential skills necessary for careers as communication professionals in a variety of areas, including:

• Advertising and public relations
• Public affairs and crisis communication
• Political campaigns and advocacy
• Social media messaging

所属院系

进入哪个院系学习？ Eugene M. and Christine E. Lynn College of Communication and Design

中国学生入学要求

为来自中国的学生设计 Students must have completed bachelor’s degree from an accredited or internationally listed university. Applicants with a minimum TOEFL score of 550 paper-based, 213 computer based or 80 internet-based, a minimum IELTS score of 6.5, a minimum Duolingo score of 61 or a minimum PTE Academic score of 55 will be considered.

课程信息

学制：全日制(37 学分)

学费：US$27,000.00 (¥ 171,771) /年

开学时间：2022六月21日, 2022八月23日, 2022一月3日

申请截止日期：30-Jul-22

留学地点：Eugene M. and Christine E. Lynn College of Communication and Design3601 N Military Trail,BOCA RATON,Florida,33431, United States

学制：在线/远程学习(37 学分)

学费：US$27,000.00 (¥ 171,771) /年

开学时间：2022六月21日, 2022八月23日, 2022一月3日

申请截止日期：30-Jul-22

留学地点：